Spolupráca českých minipivovarov s podnikmi cestovného ruchu ako možnosť pre rozšírenie ponuky = Cooperation of Czech microbreweries with entities in the tourism industry as a possibility to expand the product offer

Monika Klímová, Josef Vacl, Ľubomír Kmeco
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Abstract

In a country where the brewing tradition dates back to the 10th century. microbreweries began to emerge especially after 1990. After the covid pandemic, clients and organizers of tourism services began to perceive microbreweries as a possible tool for restarting regional tourism and experiential gastrotourism. Their importance in tourism grew. The presented article analyzes how cooperation between microbreweries, of which there are now about 500 in the Czech Republic, and tourism entities is currently taking place. The dates for it were in the years 2014-2017 and during 2021, in the post-covid era.
在一个酿造传统可以追溯到10世纪的国家。微型啤酒厂尤其在1990年之后开始出现。新冠疫情爆发后,旅游服务的客户和组织者开始将小啤酒厂视为重启区域旅游和体验式美食旅游的可能工具。它们在旅游业中的重要性与日俱增。这篇文章分析了目前在捷克共和国大约有500家小啤酒厂与旅游实体之间的合作是如何进行的。会议的日期分别是2014-2017年和2021年,即后疫情时代。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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