Obstacle Factors Analysis on E-Commerce Transactions of Gadgets and Accessories

Abstract

This study aims to see the main obstacles in e-commerce transactions on gadgets and accessories products. The main obstacles are the independent variable consists of lack of capital and lack of skilled labor. The data used in this study is secondary data from a publication owned by the Central Statistics Agency entitled "E-Commerce Statistics 2020". Multiple linear regression analysis was the quantitative method used to test the variables. This study shows a significant effect of the independent variables tested on the dependent variable, either jointly or partially