Seeing Business Strategies

Abstract

This chapter focuses on business strategies and reminds the reader that strategy is an important leverage point. We need a good inventory of our business strategies before we can align and shape cultures. Strategies at all levels of the organization are essential – not just those at the top or leadership level. We need to understand our strategies across all functions and the strategies of individuals. It is essential to see and understand all of the forms that a strategy might take, including those that are well-formed, documented, and published; and those that are hidden, false, learned, or only partially developed. Aligning culture with poor strategies will not prevent strategies from failing. In the knowledge economy, business strategies should be assessed in terms of their treatment of information assets.