The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

Abstract

Abdelaziz Mohamed Nasef 1 Mohamed AboTaleb Mohamed Emad Mohamed Abdelaal 3 Marwa Gamal Abouraia 1 Faculty of tourism and hotels Uiversity of Sadat city. 2 Professor of Hotel Studies Faculty of Tourism and Hotels University of Sadat City. 3 Associate Prof. of Hotel Studies Faculty of Tourism and Hotels University of Sadat City. 4 Associate Prof. of Hotel Studies Faculty of Tourism and Hotels University of Sadat City.