ANALYSIS OF THE INTENSITY OF COMPETITION IN THE MARKET OF TOURIST SERVICES

Abstract

The article studies the specificity of competitive relations in the market of tourist services of the Republic of Crimea, systematizes the stages and criteria for assessing the competitiveness of a tourist product (service); considered the problems of the Crimean market of tourist services, identified the key indicators of its development; analysis of planned and actual costs by groups of tourist product (services); a matrix for evaluating a tourist product (service) has been formed, the levels of evaluating a tourist product of the Republic of Crimea are indicated