Implementing customer solutions successfully

Abstract

Nowadays successful enterprises see themselves as solution provider. Though, it is clear that navigating the enterprise through the complex world of strategic issues is essential. This paper deals with a holistic approach to manage the different strategic tasks to become or stay such a solution provider. In this context, an enterprise has to handle not only the development of products and services in a way to fulfil customer needs. Furthermore, issues like human resources, process management, marketing, procurement, logistic and so on have to be concerned. In the following, a systematic approach will be introduced that covers all strategic tasks under the topics of “initiation”, “positioning”, “value creation”, “change” and “performance measurement”. The additional value of this approach is the management of the interactions of these topics that leads to a holistic strategic management tool for practitioners.