Research on the Influence of E-commerce Non-subjective Fault Behavior on Consumers’ Repurchase Intention

Abstract

With the rise of e-commerce in the Internet era, more and more people are willing to shop through the Internet. However, in the process of shopping, sometimes the goods are delayed, damaged or lost due to the non e-commerce subjective will such as logistics, weather and disaster, which will directly affect the service perception of online store customers. Based on the related research of attribution theory, consumer sentiment and repurchase intention, this paper uses quantitative empirical research method to study the influence of non subjective fault behavior of e-commerce on consumer sentiment and repurchase intention.