An analysis of supply chain restructuring based on Big Data and mobile Internet —A case study of warehouse-type supermarkets

Abstract

Big Data and the popularity of mobile Internet play an indispensable role on the reconstruction of supply chain in China. This article will combine big data, mobile Internet and the supply chain effectively and point out the competitive advantages created by big data and mobile internet from many aspects of time, cost, efficiency, customer experience, etc. Taking warehouse-type supermarkets as an example, the paper specifically demonstrates that big data and mobile Internet have a revolutionary impact on the supply chain reconstruction by remodeling crucial links in supply chain, like marketing, payment, distribution, and warehousing.