The Effect of Online Guest Review, Hotel Facilities and Online Travel Agent Price On Decision To Stay At Grand Rocky Hotel Bukittinggi : The Case Of Traveloka

TRJ Tourism Research Journal Pub Date : 2018-12-27 DOI:10.30647/TRJ.V2I2.38

Desy Azulmi, A. Nursiana, R. Ingkadijaya

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Abstract

Technological developments have shifted the behavior of offline bookings to worldwide online booking, including in Indonesia. This country is currently experiencing a significant increase in the number of Online Travel Agents such as Traveloka. In this website, people can see reviews from previous guests on the strengths and weaknesses of the hotel, and it facilitates people to select a hotel matching to their needs and preferences. Previous research proves that online reviews and facilities affect the guest’s stay decisions. This research aims to determine the effect of online reviews, hotel facilities and prices on the decision to stay at the Grand Rocky Hotel Bukittinggi. The method used in this research is a qualitative method to obtain comprehensive, valid, reliable and objective data. The sample used in this research were 100 guests who stayed at the Grand Rocky Hotel with the reservation through Traveloka. Sample selection was based on purposive sampling technique, and data collection was conducted by Likert questionnaires to investigate the effect of online reviews, facilities and prices on the decision to stay. The results reveals online reviews, hotel facilities and prices have a strong influence on the decision to stay. Therefore, online reviews, facilities, and competitive prices serve as marketing tools to increase hotel revenues from the Online Travel Agent.

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在线客人评论、酒店设施和在线旅行社价格对下榻武吉亭矶大岩石酒店的影响:以Traveloka为例

技术的发展已经将线下预订的行为转变为全球范围内的在线预订，包括在印度尼西亚。这个国家目前正在经历像Traveloka这样的在线旅行社数量的显著增加。在这个网站中，人们可以看到以前的客人对酒店的优点和缺点的评论，方便人们选择符合自己需求和喜好的酒店。之前的研究证明，在线评论和设施会影响客人的住宿决定。本研究旨在确定在线评论、酒店设施和价格对下榻Bukittinggi Grand Rocky hotel的决定的影响。本研究采用的方法是定性方法，以获得全面、有效、可靠和客观的数据。本研究中使用的样本是100位通过Traveloka预订的客人。样本选择基于有目的抽样技术，数据收集采用李克特问卷调查，调查在线评论、设施和价格对住宿决定的影响。结果显示，在线评论、酒店设施和价格对入住决定有很大影响。因此，在线评论、设施和有竞争力的价格都是增加酒店在线旅行社收入的营销工具。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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TRJ Tourism Research Journal

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