Research on the Path of Sustainable Development of Born International Firms

Abstract

With the emergence of born global firms different from traditional enterprises, the international operation began at the beginning of the establishment, which is very different from the traditional development route of the enterprise. The traditional theory of step-by-step international operation cannot explain this phenomenon. Therefore, this paper adopts a combination of theoretical analysis and case analysis. Based on the theory of born global firms, this paper studies a born global firm in Ningbo. It analyzes the basic situation of the enterprise and the process of transformation and upgrading, and puts forward suggestions for its future international development, and provides practical countermeasures for the sustainable development of China's born global firms.