Triple screen viewing practices: diversification or compartmentalization?

Abstract

This paper presents the results of a large-scale survey on viewing practices. Data from over 10,000 cases are used to explore the correlational structure in the frequencies of the use of multiple channels on multiple devices. The results indicate a stable tendency to use multiple channels within devices, rather than forming a pattern between devices. Furthermore, our data mildly suggest a spill-over effect: people who own multiple devices to play back video also seem to consume content on other devices more frequently.