Faktor-faktor yang mempengaruhi minat belanja online masyarakat (studi kasus pengikut instagram muslimah thread)

e-Journal Perdagangan Industri dan Moneter Pub Date : 2022-03-07 DOI:10.22437/pim.v10i1.16289

Rahma Nurjanah, Yohanes Vyn Amzar, Nadia Rizkiah

{"title":"Faktor-faktor yang mempengaruhi minat belanja online masyarakat (studi kasus pengikut instagram muslimah thread)","authors":"Rahma Nurjanah, Yohanes Vyn Amzar, Nadia Rizkiah","doi":"10.22437/pim.v10i1.16289","DOIUrl":null,"url":null,"abstract":"The purpose of this study was to partially determine respondents' characteristics and the effect of promotion, product price, and shopping experience on people's online shopping interest. This study was conducted using a Likert scale shared with google form via Instagram @Muslimahthread_, from the results of the data obtained from the Likert scale then processed with multiple regression models. From the results of the study, it was found that the characteristics of the respondents were dominated by respondents aged between 14 – 23 years (84.6%), educated in junior high and high school equivalents (82.4%), unmarried (90%), status as students (62%), came from Java Island (67.4%), those who were already working had incomes between IDR 300,000 – IDR 2,522,278 (49%) and those who had not worked had revenues between IDR 60,000 – IDR 1,239,621 (92,4%). With expenses between IDR 35,000 – IDR 941,341 per month (79.6%), the average nominal online shopping transaction is between IDR 20,000 - IDR 359,095 per month (84.2%), having no side job (76.9%), the most popular types of products are Fashion and Beauty Products (78.3%), and the most frequently used type of payment COD or Cash on Delivery (40.7%). The results of multiple linear regression indicate that Promotion and Shopping Experience has a significant effect on Online Shopping Interest. Meanwhile, product prices have no significant impact on online shopping interest.\n ","PeriodicalId":376101,"journal":{"name":"e-Journal Perdagangan Industri dan Moneter","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"e-Journal Perdagangan Industri dan Moneter","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22437/pim.v10i1.16289","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

The purpose of this study was to partially determine respondents' characteristics and the effect of promotion, product price, and shopping experience on people's online shopping interest. This study was conducted using a Likert scale shared with google form via Instagram @Muslimahthread_, from the results of the data obtained from the Likert scale then processed with multiple regression models. From the results of the study, it was found that the characteristics of the respondents were dominated by respondents aged between 14 – 23 years (84.6%), educated in junior high and high school equivalents (82.4%), unmarried (90%), status as students (62%), came from Java Island (67.4%), those who were already working had incomes between IDR 300,000 – IDR 2,522,278 (49%) and those who had not worked had revenues between IDR 60,000 – IDR 1,239,621 (92,4%). With expenses between IDR 35,000 – IDR 941,341 per month (79.6%), the average nominal online shopping transaction is between IDR 20,000 - IDR 359,095 per month (84.2%), having no side job (76.9%), the most popular types of products are Fashion and Beauty Products (78.3%), and the most frequently used type of payment COD or Cash on Delivery (40.7%). The results of multiple linear regression indicate that Promotion and Shopping Experience has a significant effect on Online Shopping Interest. Meanwhile, product prices have no significant impact on online shopping interest.

查看原文本刊更多论文

影响社区在线购物兴趣的因素(穆斯林活动人士instagram案例研究)

本研究的目的是部分确定受访者的特征，以及促销、产品价格和购物体验对人们网上购物兴趣的影响。本研究采用与谷歌表单通过Instagram @Muslimahthread_共享的李克特量表，对李克特量表获得的数据结果进行多元回归模型处理。从研究结果中，发现受访者的特征主要是年龄在14 - 23岁之间(84.6%)，受过初中和高中教育(82.4%)，未婚(90%)，学生身份(62%)，来自爪哇岛(67.4%)，已经工作的人的收入在300,000 - 2,522,278印尼盾(49%)之间，而那些没有工作的人的收入在60,000印尼盾- 1,239,621印尼盾(92,4%)之间。每月花费在35,000 - 941,341印尼盾之间(79.6%)，平均名义网上购物交易额在20,000 - 359,095印尼盾之间(84.2%)，没有副业(76.9%)，最受欢迎的产品类型是时尚和美容产品(78.3%)，最常用的付款方式是货到付款或货到付款(40.7%)。多元线性回归结果表明，促销和购物体验对网上购物兴趣有显著影响。同时，产品价格对网购兴趣没有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

e-Journal Perdagangan Industri dan Moneter

自引率

0.00%

发文量