Investigation of The Influence of Sharia Principles Implementation on Business Development and Customer Loyalty

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia Pub Date : 2019-10-29 DOI:10.4108/eai.8-10-2018.2288746

M. Mahyarni, Astuti Meflinda, K. Anwar, Hasrudy Tanjung

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Abstract

This study aims to examine and analyse the influence of the Implementation of Sharia Principles on Business Development, Application of Sharia Principles on Customer Loyalty, and Sharia Business Development on Customer Loyalty. This research was conducted in Pekanbaru City which is the capital of Riau Province. Riau Province is the closest province to Malaysia and Singapore which is incorporated in Growth Triangle. The number of samples in this study consists of 60 SMEs in which the business is focused on food business with Purposive sample technique. Data analysis was conducted by using Partial Least Square. The results showed that the implementation of Sharia Principles has an effect on encouraging the increase of Business Development, and the Implementation of Sharia Principles do not influence the increase of Customer Loyalty, and the Sharia Business Development influenced the increase of Customer Loyalty.

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伊斯兰教法实施对业务发展和客户忠诚度影响的调查

本研究旨在检验和分析伊斯兰教法原则的实施对业务发展的影响，伊斯兰教法原则对客户忠诚的应用，以及伊斯兰教法业务发展对客户忠诚的影响。本研究在廖内省省会北干巴鲁市进行。廖内省是离马来西亚和新加坡最近的省份，属于增长三角。本研究的样本数量包括60家中小企业，其中业务集中在食品业务，采用有目的的样本技术。数据分析采用偏最小二乘法。结果表明，伊斯兰教法原则的实施对鼓励企业增加业务发展有作用，伊斯兰教法原则的实施对客户忠诚度的增加没有影响，伊斯兰教法商业发展对客户忠诚度的增加有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Proceedings of the Proceedings of the 1st International Conference on Economics, Management, Accounting and Business, ICEMAB 2018, 8-9 October 2018, Medan, North Sumatra, Indonesia

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