MAIN APPROACHES TO THE DEVELOPMENT OF A CORPORATE STRATEGY FOR INVESTMENT ACTIVITIES OF THE ENTERPRISE

Abstract

The article examines modern approaches to the formation of the corporate strategy of the enterprise's investment activities. The essence, role and significance of the enterprise's corporate investment strategy are characterized. The corporate investment strategy is a model of decision-making in the company, which defines and discloses its goals and objectives, forms the main directions of the investment policy and plans for achieving the set goals. An ineffective corporate investment strategy can affect the overall performance of the company, especially when it comes to investment decisions, since they are the main driving force. A well-designed investment strategy helps improve and protect a company's resources in a unique position. The main advantages and positive consequences as a result of the development of a corporate investment strategy at the enterprise are presented. An effectively constructed corporate investment strategy plays a crucial role in protecting the lines of business in which the company will compete. The expediency of forming and implementing a corporate investment strategy at the enterprise is substantiated. research in the field of corporate investment strategy today is aimed at solving various issues. Research on the impact of the corporate strategy on investment decisions can help identify and assess the impact on the company's effective and efficient investment decision-making. The main components of the corporate strategy of the enterprise's investment activities are highlighted. The organizational goals of corporate investment strategic planning are given. Understanding the organizational goals of the corporate investment strategic plan will help create effective plans to manage the company's growth. The main stages of development of the strategic plan of investment activity of the enterprise are considered. The indicators that characterize the effectiveness of the implementation of the investment strategy at the enterprise are described. Recommendations on the development of the enterprise's investment strategy have been formulated.