Research on Evaluation of Bargaining Ability in Logistics Alliance Enterprises

Abstract

Enterprise bargaining power index is an important basis for solving the problem of alliance profit by using game theory. Study on bargaining ability evaluation is beneficial to logistics alliance development and the optimization and integration of logistics resources. This paper designs the evaluation index system of enterprise bargaining power in logistics alliance from five aspects: alliance enterprise value, learning ability, resources and skills input, skills dependence and termination cost. Using the experts evaluation to provide the index data and the analytic hierarchy process to determine the index weight. Fuzzy comprehensive evaluation is carried out to get the evaluation value of the bargaining power of ten enterprises in a regional logistics alliance. Taking index data and evaluation results of fuzzy evaluation as input and output item, using the BP neural network training fuzzy evaluation system, and then it will provide enterprises with a powerful evaluation tool.