The Mass Media Communicative Situation and the Text Semantics

Abstract

. The article dwells on the notion of a standard communicative situation from the perspective of modern Media communication. The study concludes that the language of Mass Media is highly influenced by nonlinguistic factors (author’s and readers’ personalities and activities, communication conditions and some others). The attempt to analyze the components of a prototypic communicative situation of printed Mass Media and their interaction is made on the basis of the works of different researchers.