The Influences on Supermarkets’ Goods’ Marketing under the Normalization of COVID-19

Abstract

This research is to investigate the way traditional holiday’s goods changes in China during COVID-19. This research also aims to find out the reasons behind unreasonable consumption during traditional holidays of Chinese and how Chinese supermarkets promote the goods they would like to sell. The authors of the research employ case studies to which is part of qualitative research to conduct a synthesis of the explanations behind the scenario. The results of this research are that, the sales of the goods of traditional holidays remain about the same as last year despite a rise in online shopping. In addition, the supermarkets adopt decorations such as paper lamps, songs for the new year, and promotional cards that successfully raise the sales of some goods such as snacks, milk, alcohol, and health care products. This research is applicable to Chinese and foreign traders who would like to see a holistic picture of how Chinese goods change in holidays under the background that there is COVID-19 in the globe.