Developing an Innovative Organizational Culture: A People-Centered and Value-Focused Approach with Case Studies

Abstract

As culture encompasses the values and behaviors of an organization, developing an innovative culture is essential for promoting and sustaining creativity and innovation in an organization. Combining a new model on human values with the case study results of two leading innovative organizations: 3M and SRI international, this paper presents a people-centered and value-focused approach for developing an innovative organizational culture. The approach consists of three key elements: Organization values and alignment, Team motivation and development, and Innovation selection and commitment. The paper discusses these key elements in detail and demonstrates their practical implementations at the two case-study organizations.