Rhetoric and Critical Affect Theory

Abstract

Critical affect theory continues to hold promise for rhetorical theory and criticism. This article revisits the so-called affective turn in rhetoric and addresses subsequent critiques of the idea of a turn. Accounting for scholarship published since 2010, this article then groups critical affect work into six subareas of research in rhetorical studies: feminist, queer, trans, and crip affects; race and affect; Black women’s affective labor; affective publics and counterpublics; new materialism, materiality, and affect; and affective economics. This article outlines affective methodologies in rhetorical studies and highlights the affective dimensions of “theories of the flesh” in rhetorical inquiry. It ends by considering what is critical about affect theory in rhetoric.