Analysis on the Characteristics of Reverse Direct Purchases of the Jiulinghou Generation In China : According to the Classification of Consumer Types According to Brand Loyalty and Diversity
{"title":"Analysis on the Characteristics of Reverse Direct Purchases of the Jiulinghou Generation In China : According to the Classification of Consumer Types According to Brand Loyalty and Diversity","authors":"Eun-sil Hong, Mi-Jung Bok","doi":"10.15790/COPE.2020.16.4.077","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":246621,"journal":{"name":"Consumer Policy and Education Review","volume":"17 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Consumer Policy and Education Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15790/COPE.2020.16.4.077","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}