APPLICATION OF HENRY GARRETT RANKING TECHNIQUE TO ELECT THE PREFERENCE OF INFLUENCING FACTORS OF COIR INDUSTRIAL GROWTH

Abstract

The coir industries are a traditional cottage industry that relies on agriculture and is labour-intensive. Despite the fact that there are more registered coir units in India than ever before as a result of the substantial demand for their goods on the international market. The industrialists are still dealing with problems at the manufacturing-level even though the industries evolution is moving in the right path. The main aim of this study is more than ten elements that have the greatest impact on the development of the coir industry. The core data for this study will be collected from the respondents through a structured questionnaire, with the researcher using a random sample technique and Henry Garretts ranking technique was applied to determine preferences. This study finds that industrialists need assistance in the areas of product distribution, research and development, and technological upgrading. If the government and appropriate authorities take action to put more emphasis on these influencing factors, it will be more advantageous to increase the growth of coir manufacturers and the labour force who work in the coir business. KEYWORDS: Coir industrial growth, Coir products, Production and export, Garret ranking.