Pengaruh Media Sosial Instagram Terhadap Minat Baca Masyarakat (Studi Kasus di Akun @KOMUNITASPEMBACABUKU)

Siska Febrianti, Nining Sudiar, Rosman H
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Abstract

This research is entitled The Effect of Instagram Social Media on People's Reading Interest (Case Study on the @komunitaspembacabuku account). The purpose of this study was to find out how the influence of Instagram social media on reading interest in the case study community on the Instagram account @komunitaspembacabuku. The method used in this research is a quantitative method with the type of case study research. Data collection techniques using questionnaires, observation, and documentation. The population in this study amounted to 24,300 followers with a sample of 100 respondents. Based on the results of data analysis, it can be seen that there is a simultaneous positive and significant effect between Instagram social media on people's reading interest (a case study on the Instagram account @komunitaspembacabuku) with a calculated f value of 53.474 3.938 or (f count ftable) so that Ho is rejected and Ha accepted. based on the coefficient of determination of the Instagram social media variable (X) it affects people's reading interest (Y) by 35% while the remaining 65% is influenced by other factors not examined in this study. 
Instagram社交媒体对公众阅读兴趣的影响(账号@ com读案例研究)
这项研究的题目是Instagram社交媒体对人们阅读兴趣的影响(以@komunitaspembacabuku账户为例)。本研究的目的是在Instagram账户@komunitaspembacabuku的案例研究社区中,找出Instagram社交媒体对阅读兴趣的影响。本研究采用的方法是案例研究类型的定量方法。使用问卷调查、观察和文档的数据收集技术。这项研究的人口总数为24,300名追随者,样本为100名受访者。从数据分析的结果可以看出,Instagram社交媒体对人们的阅读兴趣同时存在显著的正向影响(以Instagram账号@komunitaspembacabuku为例),计算出的f值为53.474 3.938 or (f count ftable), Ho被拒绝,Ha被接受。根据Instagram社交媒体变量(X)的决定系数,它对人们的阅读兴趣(Y)的影响为35%,而其余65%受到本研究未研究的其他因素的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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