SME Business Development Strategy Model in Tuban Regency, Indonesia: SWOT & EFE-IFE Analysis

I. Hatta, Hindrajid Harsono
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Abstract

SMEs of marine fish processing in Tuban Regency, Indonesia need to be developed considering the skills to manage business (employees, production, finance, external, and marketing strategies) and the achievement level of marketing performance are not yet optimal. In addition, most of these SME entrepreneurs are young and have low education. Therefore, the study on the SME business development strategy model in Tuban Regency, Indonesia is needed using the SWOT and EFE-IFE analysis, which aims to identify the models and recommendations of the SME business development strategy. The study interviewed 40 SMEs entrepreneurs engaged in marine fish processing as random respondents. The results of the study explain that this business development strategy model is S-T. This means that these business entrepreneurs will optimize the strengths they have in order todeal with the existing obstacles. Therefore, the strategic recommendations for these SMEs include developing competitiveness and improving good relations with customers.
印尼图丹市中小企业发展战略模型:SWOT与EFE-IFE分析
考虑到企业管理技能(员工、生产、财务、外部和营销策略)和营销绩效的实现水平尚不理想,印尼Tuban摄政的海鱼加工中小企业需要得到发展。此外,这些中小企业企业家大多年轻,受教育程度低。因此,需要运用SWOT和EFE-IFE分析对印尼图班县中小企业经营发展战略模型进行研究,旨在确定中小企业经营发展战略的模型和建议。本研究随机访问了40位从事海鱼加工的中小企业企业家。研究结果说明该企业发展战略模型为S-T模型。这意味着这些企业家将优化他们的优势,以应对现有的障碍。因此,对这些中小企业的战略建议包括发展竞争力和改善与客户的良好关系。
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