A Study on the Influence of Usage Motivation and Platform Attribute on Satisfaction and Repeat-Using Intention in Live Commerce: Focusing on MZ Generation
{"title":"A Study on the Influence of Usage Motivation and Platform Attribute on Satisfaction and Repeat-Using Intention in Live Commerce: Focusing on MZ Generation","authors":"Seckjun Jang, Seung-Kwan Ryu","doi":"10.23875/kca.30.3.9","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":177033,"journal":{"name":"Korea Jouranl of Communication Studies","volume":"35 5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korea Jouranl of Communication Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23875/kca.30.3.9","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
