FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP PRODUK RAHN PADA PEGADAIAN SYARIAH

AKSY: Jurnal Ilmu Akuntansi dan Bisnis Syariah Pub Date : 2021-09-06 DOI:10.15575/aksy.v3i2.14051

A. Veronica, M. I. Fasa, S. Suharto

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Abstract

The growing development of sharia-related products that are increasingly crowded in Indonesia also has an effect on the business development of PT Pegadaian (Persero). Therefore, PT Pegadaian (Persero) also issued a new product that smelled of sharia under the name Pegadaian Syariah. The legal basis for the establishment of Sharia Pawnshops is PP No. 103 dated November 10 2000 and Fatwa DSN No. 25 / DSN-MUI / III / 2002 concerning Rahn. For this reason, this study aims to examine and analyze the effect of promotions, prices and loan disbursement procedures on customer interest in using rahn products in Islamic pawnshops. This research uses quantitative research. The type of data used in this research is primary data. Primary data is data that comes from the original source or the first one that comes from a questionnaire. Based on the analysis and data processing above, the results obtained include promotion variables that affect customer interest, price variable affects customer interest and loan disbursement procedure variables also affect customer interest. Keywords: Customer Interest, Promotion, Price / Cost, Fund Disbursement Procedure, Sharia Pawnshop

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影响客户对伊斯兰当铺产品仁的兴趣的因素

印尼越来越多的伊斯兰教相关产品的发展也对PT Pegadaian (Persero)的业务发展产生了影响。因此，PT Pegadaian (Persero)也以Pegadaian Syariah的名义推出了一款散发伊斯兰教法气味的新产品。设立伊斯兰典当行的法律依据是2000年11月10日的PP No. 103和关于Rahn的Fatwa DSN No. 25 / DSN- mui / III / 2002。因此，本研究旨在检验和分析促销、价格和贷款支付程序对客户在伊斯兰典当行使用拉恩产品的兴趣的影响。本研究采用定量研究方法。本研究中使用的数据类型是原始数据。原始数据是来自原始来源的数据或来自问卷调查的第一个数据。根据以上的分析和数据处理，得到的结果包括促销变量影响客户利益，价格变量影响客户利益，贷款发放程序变量也影响客户利益。关键词:顾客利益，促销，价格/成本，资金支付程序，伊斯兰典当行

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AKSY: Jurnal Ilmu Akuntansi dan Bisnis Syariah

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