Exploring the Influencing Factors of User Stickiness in a Chinese Mobile News Application

Abstract

The mobile news application is a brand-new form of expression of new media. It is the latest form of media carrier in the development of mobile network news reading. With its unique advantages, it provides users with continuous, timely and overall news information, and brings great commercial value to businesses. Based on two management models and the new media characteristics of mobile news app this paper constructs the user stickiness of the news apps influence factors model from different perspectives of product factors and user factors; uses the questionnaire survey method, understands the mobile news apps user experience satisfaction aspects and the mobile news apps present existence questions, takes the existing users of mobile Tencent News app as the research object and conducts empirical research. Through measurement model analysis and structural equation model analysis, it explores the influencing factors of user stickiness.