Media content analysis by MORN to determine anticipated megatrends in Turkey: a factor-analytic approach

Abstract

In this paper, the authors aim to identify developing megatrends in Turkey and compare the findings with the results of megatrends studies done in Germany and Austria in 1996. The present study is the first study in Turkey aimed at determining evolving megatrends in Turkey. It is a pilot study in scope. The authors carried out this research as an exploratory and demonstrative project, the results of which could prove useful in a full-scale foresight study in Turkey.