Show Me the Money: How Revenue Strategies Change the Creative Possibilities of Internet-Distributed Television

Abstract

Digital production technologies have changed practices and possibilities for creatives working in media industries in many ways. But digitization – a process impacting the industries at least since the early 1990s – also introduces profound adjustments to media distribution that have implications for what these industries produce. Capabilities such as personalized, on-demand access are among the affordances of digital technologies that change how viewers/readers/listeners engage with much contemporary media and allow experiences different from previous forms of media making and circulation.