Mobile Price Comparison Services

Abstract

Price comparison services are becoming more and more important. Besides their use in electronic commerce today, they will also provide prices for local retail shops in the near future. More than 200 services are online worldwide. But today only few services can be comfortably used on small devices such as PDAs, smart-phones and cellulars via SMS, WAP, iMode, GPRS/UMTS or WLANs. As a result of unique Web pages provided by these services or microbrowsers on small devices full functionality, easy personalization, secure payment and location based services are available. Despite broad mobile supply of German-speaking price comparison services, till now, mobile price comparison could not become widely accepted yet. This paper addresses the state of art concerning Mobile Price Comparison Services. It presents various limiting factors, and outlines what needs to be done to get mass acceptance of mobile price comparison services