A REVOLUTIONARY MANAGEMENT CHANGE: NEW MANAGERIAL PARADIGM “MANAGER-RELEVANT STAKEHOLDER” INSTEAD OF CLASSICAL PARADIGM “MANAGER-SUBORDINATE”

Abstract

The paper is structured in five sections. In introduction are presented the key points identified by authors regarding the recent changes in approaching the management, stakeholders and social responsibility, which have determined many prestigious specialists to ask, “management reinvention”. The second section presents the concept of “managerial paradigm” and its essential role in functioning and performance of the organisation management. Managerial paradigm “manager subordinate”, which predominates from centuries in organisations, is described and the necessity to replace it is outlined. Section four deal with the managerial paradigm “manager relevant stakeholder” focusing on definition, parameters, and main advantages. In the last section are presented the arguments which demonstrate why this new managerial paradigm is a revolutionary change in company management theory and practise and the need to disseminate and implement it.