Testing and Competitive Intelligence

Abstract

Within this chapter are proven strategies that can help global business leaders to improve their website and drive more traffic to it. It also discusses the importance of gathering and analyzing customer data. Using tools such as Google Inisights, SEMrush and Quancast can help leaders to easily identify relevant information. It is critical for companies to add these platforms to their annual budget. In order to best utilize digital platforms for global business purposes, companies need to first determine how the site will best benefit their company.