Upravljanje z okoljem in komuniciranje v malih podjetjih

Abstract

Sustainable development in all organisations is a necessity of today and tomorrow. In this paper we aim to link the importance of sustainable development through the prism of environmental management in relation to communication and communication in small businesses. It is undoubtedly true that communication in small businesses, as in all other organisations, is linked to both the internal and external environment and thus also to the specificities of the stakeholders. In the internal environment, communication is primarily employee-centred, while the external environment offers a wider variety, from customers, suppliers, competitors, the local environment, etc. This paper will touch upon the importance of both environments from the point of view of the managerial position and from the point of view of the relationships that are formed in the communication process.