Research on the Effect of Operation of Guangdong Tax WeChat Official Accounts on the Improvement of Taxpayers' Satisfaction

Xi Jiao, Zhifeng Li, Yu Lei
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Abstract

Tax wechat, to some extent, can narrow the distance between taxpayers and the authorities and strengthen the credibility of the authorities.Due to the uneven quality of government wechat of tax departments at all levels, there are still many problems in the current development of domestic government wechat.These issues affect taxpayer satisfaction.This paper takes guangdong tax WeChat Official Accounts as the research object,, and the status quo of Guangdong tax operations is analyzed in depth.Through questionnaire survey, the satisfaction of taxpayers of Guangdong Tax  WeChat Official Accounts was obtained.. SPSS and other analysis tools were used to carry out relevant analysis, and it was found that the wechat Official Accounts  had some deficiencies in operation, such as unclear positioning, imperfect standards and inadequate interaction.Finally, based on the theoretical knowledge of service marketing and the results of guangdong tax case analysis, some suggestions are put forward on the operation of tax authorities' wechat official accounts, hoping to enrich the theory of tax service and improve the overall satisfaction of taxpayers by improving the operation of tax authorities' wechat official accounts.
广东税务微信公众号运营对纳税人满意度提升的效果研究
税务微信在一定程度上拉近了纳税人与当局之间的距离,增强了当局的公信力。由于各级税务部门政务微信的质量参差不齐,目前国内政务微信的发展还存在很多问题。这些问题会影响纳税人的满意度。本文以广东税务微信公众号为研究对象,对广东税务运作现状进行了深入分析。通过问卷调查,获得广东税务微信公众号纳税人的满意度。运用SPSS等分析工具进行相关分析,发现微信公众号在运营中存在定位不清、标准不完善、互动性不足等不足。最后,基于服务营销的理论知识和广东税务案例分析的结果,对税务机关微信公众号的运营提出了一些建议,希望通过完善税务机关微信公众号的运营,丰富税务服务理论,提高纳税人的整体满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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