THE ANATOMY OF GUEST FEEDBACK DURING COVID-19 PANDEMIC CRISES WHAT’S NEW WHAT’S DIFFERENT

Abstract

As the Tourism is increasing globally with the rise in the number of tourists footfall every year where traveling has become an inseparable part of lifestyle but the fact cannot be ignored that covid-19 crisis makes tourism industry crippled and rise in the change in behavior of tourist and post traveling experience different phases of travel from planning the trip, during the trip, at a destination to post-trip which may cause negative experience among domestic tourists. The Qualitative research method is used for the collection of data and in-depth and semi-structured interviews were conducted with domestic tourists in Bangkok and Pattaya from October 13, 2020, to October 15, 2020, concentrated on domestic tourist experience. Constant Comparison Method is used for analyzing the data collected with fourteen domestic tourists at Khaosan road, Central Plaza Grand Rama 9, Bangkok, Jomtien beach Pattaya and Pattaya beach road, Thailand Results reveal that the international tourists visiting Bangkok and Pattaya had a unique travel experience during Covid-19 starting which is a pre-trip phase, continues with during trip phase, at the destination, and ends with the post-trip phase. It is reported that travel-related management includes doing travel arrangements, financial concerns about value for money, airport experiences government subsidiaries.