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How Should Zara Optimize Its Marketing Strategies to Cater to the Needs of New Generations – Gen Z and Millennials

Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021) Pub Date : 1900-01-01 DOI:10.2991/aebmr.k.210917.048
Yue Li
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Zara应该如何优化营销策略来迎合新一代——Z世代和千禧一代的需求
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
Proceedings of the 2021 International Conference on Financial Management and Economic Transition (FMET 2021)
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