A Visualization Interface for Exploring Similar Brands on a Fashion E-Commerce Platform

Abstract

With the market expansion of fashion e-commerce platforms and the emergence of social media services, people have more opportunities to discover diverse brands. However, their concepts are difficult to identify by simply looking at their names. This work-in-progress paper presents a novel web interface for facilitating online fashion shopping in which users can explore similar brands in terms of fashion styles and prices. The results of the experiments demonstrate that the proposed method achieves better visualization of style-based similarity than baseline methods.