Consumer behavior regarding privacy, satisfaction and loyalty of e-Services in Mexico

Abstract

E-Services have gained relevance for international level, due to changes in consumer behavior. However, the Mexican context between privacy, loyalty and satisfaction hasn't been found. The investigation objective to analyze the influence of the privacy in the loyalty and the satisfaction of the e-Services consumers acquired through Internet in Mexico. The research is quantitative with causal and cross-sectional scope. The methodological design was carried out through the application of a questionnaire. The sample was selected to consumers who purchase e-Services in Mexico. Subsequently the data analysis was taken adjusting the original model, measuring adjustment indexes. Finally, the results indicate that the theoretical model have a good adjustment.