Building and Managing Cultural Capacity

Abstract

Cultural risks can be managed to create value, or they can be ignored to create liabilities. To manage cultural risks, organizations must have a cultural capacity from which to draw. Building cultural capacity is a three-pronged effort. It means building capacity at a strategic level, at an individual level, and collectively. Cultural capacity is achieved through strategic, collective, and individual actions. This chapter considers how organizations can build cultural capacity strategically, collectively, and individually.