{"title":"PERSEPSI PEMBUDIDAYA IKAN TERHADAP PERAN PENYULUH PERIKANAN DI DESA MUARA ALOH KECAMATAN MUARA MUNTAI KABUPATEN KUTAI KARTANEGARA","authors":"Nur hasanah, Qoriah Saleha, Eko Sugiharto","doi":"10.30872/jppa.v9i2.19","DOIUrl":null,"url":null,"abstract":"The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people. \nThe results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion \nKeywords: Role of Social Media, Promotion, Amplang","PeriodicalId":213088,"journal":{"name":"Jurnal Pembangunan Perikanan dan Agribisnis","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Pembangunan Perikanan dan Agribisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30872/jppa.v9i2.19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The aim of this study is to determine the level of producers perception in using social media as a means of promotion and determine the role of social media as a means of promotion of marketing envelopes. The research method used was a survey method, quantitative and qualitative data analysis techniques with a total sample of 11 people.
The results of this study indicate that the producers perception of social media is in the medium category, with a score reached 27,91 which is in the range of scores of 20,01 – 28,00. Based on index value (%) shows a score of 82,75 which is in the range of 66,68-100 which is included in the agreed category, meaning that social media for promotion tool for marketing amplang in Sanga-Sanga District is plays a role to marketing promotion
Keywords: Role of Social Media, Promotion, Amplang