Research on the Development Impact of Economical Hotels in Wuhan's Main Urban Area Based on E-commerce

Abstract

With the continuous development of information technology, e-commerce has entered the stage of "smart e-commerce", and the hotel industry is also actively integrating with e-commerce to achieve the optimization and upgrade of the industrial structure. This article starts with the application of e-commerce in economical chain hotels in the main urban area of Wuhan, constructs a TAM model, and analyzes consumer behavior in economical hotels through a questionnaire survey. According to the research results, this article believes that budget hotels should improve the development of hotel e-commerce in four aspects: reducing dependence on OTA platforms, strengthening hotel website construction, improving hotel information management capabilities, and formulating reasonable price strategies.