FinTech’s business model in Mexico, a preliminary analysis

Abstract

This study analyzes the key success variables in a fintech´s business model. The data was obtained by a questionnaire applied to fifteen Mexican fintech’s. Preliminary results show that the key success variables, according to a significant correlation with the firm´s growth, are: an efficient use of infrastructure, customer-oriented services, competitive wages and security of information; the more common type of fintech operation is the “payments and mobile money services” followed by “crowdfunding” and “investments”. In Mexico, there is not a formal source that makes easier the knowledge of the industry, so the originality of the study lies on the contribution to a better introductory understanding of how fintech´s operate, including other dimensions like the social and environmental ones which had not been considering before. Its limitation is the number of questioned firms, but future complementary studies could be done. It can be concluded that the technological dimension is the most relevant for the industry.