News and health frames in Mexican television. Focus on gender perspective content

Abstract

Based on contributions where communication, health and gender converge, an attempt is made to clarify how news and health frames are characterized on television, mainly addressing actors and actions. The objective is to observe the institutional presence, visibility and gender parity and perspective. Through the content analysis of 510 pieces from TV Azteca, Televisa and C7 –using Principal Component Analysis in SPSS as a tool– a major presence of political actors or the health system was found, a lesser presence of women and the absence of gender perspective in the information.