Exploring the innovative financing techniques of motor vehicle dealerships

Abstract

Motor vehicle dealership are confronted with an excessive competition and are resorting on innovative techniques to retain customers. The purpose of this paper is to identify different innovative financing techniques being adopted by motor vehicle dealership. A qualitative research method was used to address the research purpose of this paper. A content data analysis was followed in analysing the primary data gathered during the study. The findings of this paper uncovered that different innovative financing techniques are used by motor vehicle dealerships in an attempt to remain competitive. Recommendations to the managers of motor vehicle dealerships and future research directions are provided in this paper. Corresponding author: Sipho Makgopa Email addresses for the corresponding author: makgoss@unisa.ac.za First submission received: 5th February 2018 Revised submission received: 15th July 2018 Accepted: 10th September 2018