The Concept of Region Tourism Management

Abstract

The paper considers topical issues of the development of domestic tourism management systems. The purpose of the article is to develop a management concept for the tourism industry, which allows for a comprehensive analysis of the current state and development potential of the tourism industry and formulate management decisions for the development of the tourism industry in the region. The authors use methods of statistical data analysis, structural analysis and quantitative assessment of criteria. The article develops the concept of management of the tourism industry at the regional level, developed an algorithm for identifying “zones of attraction” in the region, a functional diagram of monitoring, control and adjustment of management decisions. On the basis of statistical data and a quantitative assessment of the criteria in the context of municipalities, the zones of attraction of the region's territory are determined. Based on the indicators of the implementation of the tourist potential and the level of development of tourism infrastructure, a positioning map of the municipalities of the region is built, on the basis of which management decisions are developed. The results of approbation of the concept made it possible, using the example of the Krasnoyarsk Territory, to demonstrate the system of identifying the current and potential “zones of attraction” of the region in the context of municipalities, which makes it possible to form management decisions in the development of the tourism industry of the territories. Thus, the use of the developed management methodology for the tourism industry will allow us to determine the point places of attraction of tourists and to work out in more detail possible management decisions, which will increase the level of tourist attractiveness of the region as a whole. The results obtained represent the basis for the application of the developed toolkit by the subjects of state and municipal management of the regions of Russia in order to make scientifically grounded management decisions in the development of tourism products in the region as part of the implementation of the tourism development strategy.