{"title":"MARKETING STRATEGY COMPREHENSIVENESS AND FIRM PERFORMANCE: THE MEDIATING ROLE OF MARKETING STRATEGY IMPLEMENTATION EFFECTIVENESS","authors":"Warawut Waranantakul","doi":"10.18374/JIMS-14-3.5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":253662,"journal":{"name":"The Journal of International Management Studies","volume":"31 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of International Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18374/JIMS-14-3.5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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