RevBloc: A Blockchain-based Secure Customer Review System

2020 IEEE 19th International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom) Pub Date : 2020-12-01 DOI:10.1109/TrustCom50675.2020.00168

Xiuli Fang, M. R. Asghar

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引用次数: 0

Abstract

Customer reviews enable customers to share their experiences with others, which allow potential customers to know more about products and consume products with confidence. However, online product sellers and service providers could manipulate customer reviews, such as adding fake positive reviews and removing negative customer reviews, to support their business. Manipulated reviews could result in distorting the original content of customer reviews and misleading customers. State-of-the-art solutions lack a customer review system that is secure, efficient, and usable. In this paper, we propose RevBloc to provide a customer review system with a high level of security, efficiency, and usability. RevBloc is based on blockchain technology that enables customer reviews to be preserved in a distributed ledger, thus a single or subset of malicious parties cannot manipulate the reviews. To show the feasibility of our approach, we implement a proof-of-concept prototype of RevBloc and report its performance.

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RevBloc:基于区块链的安全客户审核系统

顾客评论使顾客能够与他人分享他们的体验，从而使潜在顾客更加了解产品，并有信心消费产品。然而，在线产品卖家和服务提供商可以操纵客户评论，例如添加虚假的正面评论和删除负面的客户评论，以支持他们的业务。被操纵的评论可能导致扭曲客户评论的原始内容并误导客户。最先进的解决方案缺乏安全、高效和可用的客户审查系统。在本文中，我们提出RevBloc来提供一个具有高安全性、高效性和可用性的客户评论系统。RevBloc基于区块链技术，使客户评论能够保存在分布式账本中，因此单个或子集的恶意方无法操纵评论。为了展示我们方法的可行性，我们实现了RevBloc的概念验证原型并报告了其性能。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

2020 IEEE 19th International Conference on Trust, Security and Privacy in Computing and Communications (TrustCom)

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