Study on the Characteristics of College Students' Free Travel and Their Consumption Willingness —Empirical Investigation based on Beijing Jiaotong University

Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018) Pub Date : 1900-01-01 DOI:10.2991/seiem-18.2019.128

Shunmei Yu

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Abstract

The purpose of this study is to conduct in-depth research from six aspects: access to information, travel time, travel companion choice, travel purpose, acceptable one-time consumption and consumption structure, and explore the characteristics of college students' free travel and consumption willingness. The article uses field trips and data collection methods to investigate the travel characteristics and willingness of students of Beijing Jiaotong University when they are free to travel. The results we obtained demonstrate that college students rely more on the Internet for information search during the free travel process; most of the college students' travel time is mainly concentrated in winter vacations and statutory holidays, and the acceptance of “friends” is not high, and they are more willing to travel with family and friends; College students have a low level of travel and diversified reasons for travel. They mainly include sightseeing, leisure and family visits. Due to economic constraints, college students’ spending power is not high. The six aspects of living, eating, swimming, shopping and entertainment are decreasing in turn, and girls are willing to spend more money on diet and shopping. Keywords—College students; Free travel; Travel characteristics; Willingness to consume; Beijing Jiaotong University

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大学生自由行特征与消费意愿研究——基于北京交通大学的实证调查

本研究旨在从信息获取途径、旅行时间、旅行同伴选择、旅行目的、可接受一次性消费和消费结构六个方面进行深入研究，探索大学生自由旅行的特征和消费意愿。本文采用实地考察和数据收集的方法，调查了北京交通大学学生在自由旅行时的旅游特点和旅游意愿。结果表明:大学生在自由行过程中更多地依赖于网络进行信息搜索;大部分大学生出行时间主要集中在寒假和法定节假日，对“朋友”的接受度不高，更愿意与家人朋友一起出行;大学生旅游水平低，旅游原因多样。主要包括观光、休闲和探亲。由于经济条件的限制，大学生的消费能力不高。生活、饮食、游泳、购物、娱乐六个方面依次减少，女生愿意在饮食和购物上花更多的钱。Keywords-College学生;免费旅游;旅游特色;消费意愿;北京交通大学

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Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)

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