The Impact of Strategic Intelligence on Achieving Competitive Advantage: Applied Study on the Pharmaceutical Companies Sector in Jordan.

Abstract

This study aimed at determining the impact of strategic intelligence on achieving competitive advantage on the pharmaceutical companies in Jordanian context. The study population consists of 321 employees in the top and middle management level of the pharmaceutical companies in Jordan, 195 questionnaires were distributed, and 189 questionnaires were collected. The findings of the study have shown that there is a statistically significant relationship at the level (P ≤ 0.05) for strategic intelligence on achieving competitive advantage on the pharmaceutical companies sector in Jordan. Finally, the study has made a number of recommendations, including developing strategic intelligence tools constantly and evaluating the strategic situation and monitoring the markets.