Balanced Scorecard for the Digital Transformation of Global Container Shipping Lines

Abstract

The liner container shipping industry is at a maturity stage. and companies undertake strategic changes to resolve key problems by using for example the digital transformation. The digital transformation is the process of digital technologies integration into all company business activities, requiring fundamental changes by introducing new technologies, cultures, operations and the new products and services creation principles. For digital transformation success established companies need to undertake consecutive actions starting from the strategic vision and followed by fundamental realization mechanisms. There is a strong requirement of the new architectural concepts creation, allowing the companies to get a competitive advantage and to provide strategic alignment of business and IT architecture for further successful