Analysis of Shoping Intention Using E-Commerce During Pandemic

Abstract

This study aims to investigate people’s shopping intentions using e-commerce during the pandemic in Indonesia. The method used in this research is the quantitative method in which the results of the study are used as an assumption and research discussion. Data collection was carried out by questionnaires then measure using t-test. The result can be concluded that the intention to shop using e-commerce during the COVID-19 pandemic is influenced using e-commerce features and e-commerce techniques. These results indicate that the intention to shop using e-commerce can increase if the availability of goods in e-commerce is quite complete, the quality of goods sold is very high, normal prices and technical requirement, such as speed, security, and a good e-commerce design system.